Logo and Brand Learn the difference between a logo and a brand and why you need both to grow a freelance business that cultivates brand ambassadors, evangelists, and fans. Unfortunately, when asked the question: “What’s the difference between a logo and a brand?” Most small business owners respond with the exact same question: “Isn’t a logo and a brand the same thing?” No. A logo and brand are not the same things. Your actions as a business owner can help steer the development and growth of your brand, shaping how your business is perceived and how it shows up in the world. If you don’t put forth the effort to define your brand and uphold its values and mission, however, someone else will define it for you — and you may not like what it becomes. A Logo + A Brand A logo by itself is merely a graphic element with a name. It is a piece of a brand used in visual communication. A brand is everything — tangible and intangible — that represents a business and gives its logo meaning.. When combined, a well-designed logo and clear brand strategy help you effectively and efficiently reach your audience; communicate your message, your value, and benefits; visually attract more attention; and create extraordinary experiences. So, my questions to you are: What are you doing to give your logo meaning? How are you proactively steering the development and growth of your brand and shaping how your business is perceived? What guidelines do you have in place to ensure your brand is showing up consistently in the world?